Board of Directors


Hajime AlabanzaExecutive Assistant

Born in Oahu and raised on Maui, Hajime attended Pacific University where he studied Economics and Mathematics. Ensuing the completion of his undergraduate degree, he earned his master’s degree at UC San Diego’s School of Global Policy and Strategy where he focused on economics, data analysis, and renewable energy policy. For his master’s thesis, he performed an econometric analysis on the causal relationship between Feed-in Tariff (FIT) policy and renewable energy sources of electricity. In 2014, he worked at the Mitsubishi Research Institute in Tokyo where he conducted extensive research on Japan’s FIT policy. Hajime is very excited to return to his home state of Hawaii where he can help to propel renewable energy to the forefront. 

Richard "Rick" ReedPresident

Rick Reed joined The Solaray Corporation (TSC) in Honolulu, HI. in 1982 after working for both the federal Department of Energy’s Western Solar Utilization Network (WSUN) and the state of Hawaii’s Department of Business, Economic Development and Tourism (DBEDT). Appointed TSC president in 1987, Mr. Reed has direct responsibility for Solaray’s three operating companies which include SunEarth Inc., Inter-Island Solar Supply, and Pacific Liquid and Air Systems. 

Mr. Reed holds bachelor's and master's degrees from Claremont McKenna College and the University of Hawaii, respectively. He was an East-West Center grantee from 1977 to 1979. Rick Reed has served on the boards of the Solar Energy Industries Association (SEIA), the California Solar Energy Industries Association (CALSEIA), the Hawaii Solar Energy Association (HSEA), and the Solar Rating & Certification Corporation (SRCC). He is a founding member of the Hawaiian Renewable Energy Alliance (HREA) and Echo First, a startup company that was recently acquired by Sun Edison.  

Jon YoshimuraVice President

Jon Yoshimura is a director of policy and electricity markets, and regulatory counsel for SolarCity, a leading full-service solar provider for homeowners, businesses, and government. In addition to a robust residential and commercial portfolio, SolarCity built one of Hawaii’s biggest solar projects, a 14MW ground mount for Kauai Island Utility Coop (KIUC), which provides about six percent of the Garden Isle’s electricity needs. A former broadcast journalist and Honolulu city councilman, Jon also served as communications director for U.S. Senator Daniel Akaka in Washington, D.C.

Rolf ChristTreasurer

Rolf Christ is the President and CEO of R&R Solar Supply, the only manufacturer of flat plate solar collectors in Hawaii. Starting out as an installer in 1981 and later founding R&R Solar Supply in 1988, Rolf continues to be an outspoken voice of the solar industry. Currently acting as Treasurer, Rolf has served on the HSEA board for more than 17 years consecutively. Active in the industry on a national level, Rolf also serves on the Board of Directors for the Solar Rating and Certification Corporation (SRCC), known for the certification of solar hot water collectors and systems to be eligible for the federal tax credit. His “from the ground - up” industry experience and involvement both nationally and locally give him a unique perspective into the needs of the association and its contractor members.



Ron HoosonSecretary


Ron Hooson has been a Licensed Electrician in five states dating back to 1973 and became a Licensed Master Electrician in the state of Colorado. Furthermore, he has been a Licensed Electrical Contractor since 1996. He served his Apprenticeship with the International Brotherhood of Electrical Workers, studied Electrical Theory for four years at Gateway Technical College, and started his Environmental Conservation pursuits wiring an off-grid home back in 1978. Ron has designed and supervised the installation of over 700 Energy Management Systems and/or Alternative Energy Systems for organization like Honeywell (Energy Center One, a 31 story building), Safeway (750,000 sq. ft. building), Frito Lay (350,000 sq. ft. building), and many more. Moreover, Ron’s designs and installation techniques are included in several equipment manufacturers’ training and installation manuals.   

Board Members

Richard Taylor 

Richard Taylor currently works as a residential and commercial project developer for PhotonWorks Engineering. The Hawaii-based company has specialized in renewable energy systems and cutting edge development since 2003. From working on the roof as a PV installer to meeting with and consulting clients in their home, Richard has enjoyed being a part of the exciting solar industry in every aspect since 2011. It is his experience on the front-line and connection with the community that has fueled Richard’s true passion for sustainability and renewable design here in Hawaii. Richard holds a bachelor’s degree in Biology from Hawaii Pacific University. Currently, he is focused on reaching the underserved community with the GEMS program. Richard is also passionate about keeping rate payers educated through social media and his solar campaign:  #GetInDaQ.


Jae Kwak

Jae Kwak has been the CFO for Haleakala Solar since July 2012. Prior to this, he was the managing director for Current Capital, LLC; and Vice President of Bank of Hawaii’s Equipment Financing Division, specializing in photovoltaic financing.

Jae was formerly a member of the Hawaii Clean Energy Initiative End Users Group and has written and spoken on many topics involving energy tax credits and solar financing. 

Haleakala Solar is a retail and commercial solar photovoltaic and thermal integrator with 37 years of business experience. It also owns solar services agreements to help its customers gain the economic and environmental benefits of solar. Haleakala Solar is headquartered in Kahului, Maui and has warehouses and showrooms on Maui, Oahu, and Kauai.

Colin Yost  


Colin Yost is the Chief Operating Officer of RevoluSun, a Hawaii based residential solar and Smart Home contractor. 

Prior to joining RevoluSun in 2010, Colin was a partner in the law firm of Cruise & Yost, where he represented clients in the areas of energy and environmental law, civil litigation, business law, consumer law, civil rights, Native Hawaiian rights, real estate matters and administrative proceedings before the Hawaii Public Utility Commission and other administrative agencies. Colin also served as an Assistant Attorney General for the Oregon Department of Justice’s Financial Fraud Section from 1998-2003. 

Colin graduated with a degree in English and Environmental Studies from the University of Pennsylvania in 1992 and received his J.D. from Lewis & Clark Law School in 1998.