Board of Directors


Currently Seeking—Executive Director




Christian AdamsVice President

Christian Adams is currently the sales director and a partner at Bonterra. He was the general manager of the alternative energy division at American Electric. He has nearly 8 years of experience in the PV industry overseeing megawatts of PV installations. He spearheaded the start of the AE division to a 60 plus employee, over thirty million dollar major contributor to American Electric. He was previously part of the upper management team at The Solar Center in New Jersey. Heading up the expansion of the company, he helped it grow from 5 to 60 employees in less than 3 years. During this process Adams was an active member of different solar installer associations in New Jersey, New York, and Connecticut. After The Solar Center he was hired by the Obama campaign to run one of the campaign field offices in the critical swing state of Pennsylvania. Prior to the Solar Center, Mr. Adams had management, sales, and leadership experience in the loan and insurance industries. He lives in Kaimuki with his wife, daughter, and son. He is also an active volunteer with The Salvation Army, Surfrider Foundation, and other organizations that focus on the environment in Hawaii.



Rolf ChristTreasurer

Rolf Christ is the President and CEO of R&R Solar Supply, the only manufacturer of flat plate solar collectors in Hawaii. Starting out as an installer in 1981 and later founding R&R Solar Supply in 1988, Rolf continues to be an outspoken voice of the solar industry. Currently acting as Treasurer, Rolf has served on the HSEA board for more than 17 years consecutively. Active in the industry on a national level, Rolf also serves on the Board of Directors for the Solar Rating and Certification Corporation (SRCC), known for the certification of solar hot water collectors and systems to be eligible for the federal tax credit. His “from the ground - up” industry experience and involvement both nationally and locally give him a unique perspective into the needs of the association and its contractor members.



Bob SumpfSecretary


Bob Sumpf, raised in Southern California, has lived in Hawaii since 1972.  After separating from the U.S. Army in 1975, he owned and managed restaurants for several years.  In 1990, Bob joined Pepsi-Cola Hawaii and served in several different sales and operations management positions with state-wide responsibilities.  After retiring from Pepsi he embarked on a second career in the solar industry which combined his business and leadership experience with a life-long commitment to a healthy, sustainable environment.  Bob entered the solar industry in 2008 as sales manager with Smart Energy Hawaii. In 2011 Bob joined American Electric as sales manager of the Alternative Energy Division.  In June, 2013, Bob became General Manager of the Alternative Energy Division at AE, with full P&L responsibility for the division results.  Bob is an active member of the Rotary Club of Honolulu and regularly participates in Rotary sponsored community service projects.  He holds a B.A. from Stanford University and an M.B.A from Pepperdine University.



Board Members



Jon Yoshimura

Jon Yoshimura is a director of policy and electricity markets, and regulatory counsel for SolarCity, a leading full-service solar provider for homeowners, businesses and government.  In addition to a robust residential and commercial portfolio, SolarCity built one of Hawaii’s biggest solar projects, a 14MW ground mount for Kauai Island Utility Coop (KIUC), which provides about six percent of the Garden Isle’s electricity needs.  A former broadcast journalist and Honolulu city councilman, Jon also served as communications director for U.S. Senator Daniel Akaka in Washington, D.C.

Richard Taylor

Richard Taylor currently works as a residential and commercial project developer for PhotonWorks Engineering.  The Hawaii-based company has specialized in renewable energy systems and cutting edge development since 2003. From working on the roof as a PV installer to meeting with and consulting clients in their home, Richard has enjoyed being a part of the exciting solar industry in every aspect since 2011. It is his experience on the front-line and connection with the community that has fueled Richard’s true passion for sustainability and renewable design here in Hawaii.  Richard holds a bachelor’s degree in Biology from Hawaii Pacific University.   Currently he is focused on reaching the underserved community with the GEMS program.  Richard is also passionate about keeping rate payers educated through social media and his solar campaign:  #GetInDaQ.



Richard “Rick” Reed


Rick Reed joined The Solaray Corporation (TSC) in Honolulu, HI. in 1982 after working for both the federal Department of Energy’s Western Solar Utilization Network (WSUN) and the state of Hawaii’s Department of Business, Economic Development and Tourism (DBEDT). Appointed TSC president in 1987, Mr. Reed has direct responsibility for Solaray’s three operating companies which include SunEarth Inc., Inter-Island Solar Supply and Pacific Liquid and Air Systems.


Mr. Reed holds bachelors and masters degrees from Claremont McKenna College and the University of Hawaii, respectively. He was an East-West Center grantee from 1977 – 1979. Rick Reed has served on the boards of the Solar Energy Industries Association (SEIA), the California Solar Energy Industries Association (CALSEIA), the Hawaii Solar Energy Association (HSEA), and the Solar Rating & Certification Corporation (SRCC). He is a founding member of the Hawaii Renewable Energy Alliance (HREA) and EchoFirst, a startup company that was recently acquired by SunEdison. Mr. Reed is beginning his third-term as the president of CALSEIA.